Details
Packaging the Brand
The Relationship Between Packaging Design and Brand IdentityRequired Reading Range
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44,32 € |
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| Verlag: | Bloomsbury Publishing (uk) |
| Format: | |
| Veröffentl.: | 26.04.2011 |
| ISBN/EAN: | 9782940439799 |
| Sprache: | englisch |
| Anzahl Seiten: | 208 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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