<p>INTRODUCTION <br />Do or Die at the Projector <br />Al Gore's "Inconvenient Truth" <br />About this Book <br />Communicating into the Fast Track<br />Make Yourself Understood <br />Logic is the Key <br />Structure First<br />Training is Everything<br />From One Practitioner to Another<br />The Foundations of Structured Communication <br />Triangology</p><p> </p><p>1. UNDERSTANDING THE PYRAMID - GIVE YOUR ARGUMENTS A SOLID FOUNDATION <br />Pyramids - The Most Stable Structures in the World <br />Escalate to the Most Essential <br />Miss Marple versus Columbo <br />The "Emergency Call Principle" <br />Separating the Thinking and Writing Processes <br />Summary</p><p> </p><p>2. DETERMINING WHAT IS REQUIRED - IDENTIFY THE KEY QUESTION <br />Your Thoughts Need Space <br />A Key Question is Fundamental <br />The Key Question is Rooted in the Baseline Scenario <br />The Key Question is also Formed in Part by Possible Problems and Challenges <br />Formulating the Key Question <br />Case Study: Harry's Gourmet <br />Summary</p><p> </p><p>3. STRUCTURING THE TASK - EXPLORE THE TOPIC <br />Gain Insight by Asking Questions <br />Master any Topic Using a Structured Question Tree <br />Structuring Topics: Top-Down or Bottom-Up? <br />A Perfect Question Tree is Characterized by a "Golden Descent" <br />The MECE Principle Ensures that the Logic is Watertight <br />Question Trees are an Ideal Tool for Project Planning <br />Gathering Data and Facts for Answers for the Question Tree <br />Case Study: Harry's Gourmet <br />Summary</p><p> </p><p>4. ADDRESSEE ANALYSIS - THINK YOURSELF INTO YOUR OBJECTIVES AND TARGET GROUPS <br />Time is the Most Valuable Commodity <br />Success Depends on the Approach Taken <br />Analysis of the Main Targets of Your Message <br />A Typical Communication Error <br />Knowledge (of the Target Group) is Power <br />Addressee Analysis - Who will be in the Room? <br />The Problem of the Mixed Group <br />Case Study: Harry's Gourmet <br />Summary</p><p> </p><p>5. DEFINING THE KEY MESSAGE - FORMULATE YOUR CENTRAL STATEMENT <br />The Necessity of the Key Message <br />"Make Your Point" <br />Good Key Messages "Stick" <br />The "SUCCES" Principle <br />Question-Answer Dialog <br />The "Elevator Pitch" and the "Stickiness Test" <br />Case Study: Harry's Gourmet <br />Summary</p><p> </p><p>6. BUILDING THE PYRAMID - DEVELOP ARGUMENTS FOR YOUR KEY MESSAGE <br />The Logical Thread <br />The Storyline -- The Structural Design <br />The Introduction <br />The Main Body <br />The Logical Group <br />The Logical Chain <br />Logical Group versus Logical Chain <br />Checking the Quality of Your Statements <br />Coming to an End <br />The Pyramid <br />Case Study: Harry's Gourmet <br />Summary</p><p> </p><p>7. THE GRAPHIC DESIGN OF PRESENTATIONS - GIVE YOUR IDEAS A FACE <br />The Graphic Design Tightrope between Standards and Creativity <br />[1] Simplicity, Conciseness, and Relevance <br />[2] Storyboard <br />[3] Corporate Standards <br />[4] Five Golden Rules <br />[5] Creativity <br />[6] Language <br />Creativity For All: Keep Things in Check <br />Case Study: Harry's Gourmet <br />Summary</p><p> </p><p>8. CREATING SLIDES - USE EXPERIENCE, TRICKS, AND TECHNOLOGY <br />You're Almost There <br />Case Study: Harry's Gourmet <br />PowerPoint Still Leads the Pack <br />Professional PowerPoint <br />Schedule Sufficient Time <br />Reach for Established Tools <br />Supporting Tools <br />Summary</p><p> </p><p>CLOSING REMARKS <br />Try It, Success will Prove You Right <br />The Authors <br />Reference List <br /></p>