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<p>Introduction: Respect and Break All Limits 1</p> <p><b>Chapter 1 Doing Better with Less 7</b></p> <p><b>Part I The B2B Sharing Revolution 15</b></p> <p><b>Chapter 2 The Big Benefits of B2B Sharing 17</b></p> <p>B2B Sharing Boosts Business Efficiency, Agility, and Innovation 17</p> <p>The Social and Ecological Benefits of B2B Sharing 21</p> <p><b>Chapter 3 Mastering B2B Sharing 29</b></p> <p>Level 1: Sharing Waste and Discarded Resources 29</p> <p>Level 2: Sharing Physical Assets 33</p> <p>Space 33</p> <p>Production Capacity 34</p> <p>Shipping 34</p> <p>Equipment and Materials 34</p> <p>Transportation 34</p> <p>Rivals Unite 35</p> <p>Level 3: Sharing Purchasing Power 36</p> <p>Level 4: Sharing Employees 39</p> <p>Level 5: Sharing Clients 43</p> <p>Level 6: Sharing Intellectual Property and Knowledge 45</p> <p>Mastering the Full Spectrum 47</p> <p><b>Chapter 4 From Smart Sharing to Wise Sharing 51</b></p> <p>Value Versus Values 52</p> <p>Achieving SDGs Faster, Better, Cheaper 55</p> <p><b>Part II Distributed Manufacturing and Hyper-Local Value Networks 61</b></p> <p><b>Chapter 5 Scaling Out Manufacturing 63</b></p> <p>9/11, COVID-19, and the Need for Adaptive Supply Networks 65</p> <p>Scaling Out Versus Scaling Up 69</p> <p>Scaling Out Auto Manufacturing to Maximize Local Impact 70</p> <p>Scaling Out Energy Generation to Build Sustainable Communities 72</p> <p><b>Chapter 6 Scaling Out Next-Gen Virtuous Economies 79</b></p> <p>Turning Waste into Gold 79</p> <p>Curing Our Fossil Fuel Addiction with the Bioeconomy 81</p> <p>Enhancing Lives Through Personalized Medicine 83</p> <p>Capturing and Using CO 2 to Create Local Value 85</p> <p><b>Chapter 7 Hyper-Local Value Networks 91</b></p> <p>The Value Chain Fails to Engage “Prosumers” 97</p> <p>The Value Chain Doesn’t Favor External Collaboration 99</p> <p>The Value Chain Is Optimized for Efficiency and Not Adaptability 99</p> <p>The Value Chain Is Too Complex to Decarbonize and Reach Net Zero 100</p> <p><b>Part III Regenerating People, Places, and the Planet 111</b></p> <p><b>Chapter 8 The Rise of Regenerative Businesses 113</b></p> <p>Regenerative Businesses Do More Good 118</p> <p>Regenerating the Land and the Farmers Who Feed Us: Danone North America 120</p> <p>Regenerating the Amazon’s Natural and Cultural Biodiversity: Natura 121</p> <p>Regenerating Local Communities with Factories as Forests: Interface 121</p> <p>Regenerating Rural America with Knowledge-Based Work: Sparq 122</p> <p><b>Chapter 9 Regenerative Development 129</b></p> <p>Expanding Awareness and Acting Consciously 131</p> <p>Regenerating the Spirit of a Broken Town 133</p> <p><b>Chapter 10 How Businesses Can Lead Triple Regeneration 141</b></p> <p>Humanizing Regeneration and Anchoring It in Places 143</p> <p>Boosting Corporate Vitality and Longevity Through Triple Regeneration 149</p> <p>Meiji Yasuda Boosts Your Vitality Rather Than Insuring Against Mortality 152</p> <p>Beyond Sustainable Fashion: Eileen Fisher Leads Triple Regeneration 155</p> <p><b>Part IV Frugal America 159</b></p> <p><b>Chapter 11 The US Must Lead by Example 161</b></p> <p>A Pioneer in Frugal Health Care 165</p> <p>Empowering Women Through Grassroots Entrepreneurship 168</p> <p><b>Chapter 12 Let 3,143 Frugal Economies Blossom 173</b></p> <p>B2B Sharing: Replacing Competition with Cooperation 173</p> <p>Distributed Manufacturing: Unleashing Hyper-Local Opportunities 175</p> <p>Triple Regeneration: Revitalizing the Soul of the Heartland 178</p> <p>Conclusion: The Rise of Frugal Natives 187</p> <p>Notes 191</p> <p>Acknowledgments 229</p> <p>About the Author 231</p> <p>Index 233</p>

<p><b>NAVI RADJOU</b> is a French-American scholar, an innovation and leadership advisor, and a bestselling author. Since 2021, Navi has been ranked by Thinkers50 as one of the 50 most influential management thinkers in the world. In 2013, Navi won the prestigious Thinkers50 Innovation Award, given to a management thinker reshaping how we think about and practice innovation. He is co-author of <i>Frugal Innovation</i>, published by <i>The Economist</i>, as well as the global bestseller <i>Jugaad Innovation</i> (over 200,000 copies sold worldwide) and <i>From Smart To Wise</i>, both published by Wiley. His TED Talk on frugal innovation has garnered over 2 million video views.

<p><b>Praise for <small>THE</small> FRUGAL <small>ECONOMY</small></b> <p>“Navi Radjou understands that the last thing the world needs is another abstract economic theory. So, with over 100 real-life examples, this guidebook inspires you to join the visionary businesses and governments worldwide who are co-building a new economic operating system that truly benefits people, society, and the planet. Radjou shows how nations can maximize human potential and social well-being within planetary limits. This is what the future looks like—and has to for there to be a future.”<BR> <b>—Stuart Crainer</b> and <b>Des Dearlove,</b> founders, Thinkers50 <p><i>The Frugal Economy: A Guide to Building a Better World With Less</i>, by Navi Radjou, explores humanity’s innate drive to achieve greatness and the challenges we face in a world of finite resources. Radjou compellingly argues for a shift in economic systems to promote sustainable growth that benefits both people and the planet. <p>This insightful book offers practical strategies for achieving regenerative growth within our planetary boundaries. Radjou discusses the need to embrace a frugal mindset, emphasizing the importance of doing better with less. Through real-life examples and thought-provoking analysis, readers will discover how businesses and communities can thrive while respecting environmental limits. <p><i>The Frugal Economy</i> provides a roadmap for creating a more sustainable future, highlighting innovative approaches such as B2B sharing, distributed manufacturing, and triple regeneration. Suitable for business leaders, policymakers, entrepreneurs, and anyone concerned about the future of our planet, this book offers essential insights into building a better world for generations to come.

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