Details
Generative AI in Practice
100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society1. Aufl.
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25,99 € |
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| Verlag: | Wiley |
| Format: | |
| Veröffentl.: | 26.03.2024 |
| ISBN/EAN: | 9781394254255 |
| Sprache: | englisch |
| Anzahl Seiten: | 304 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<p><b>An indispensable look at the next frontier of technological advancement and its impact on our world</b> <p>Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In <i>Generative AI in Practice,</i> renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionize business, and question the foundations everything we do. <p>In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will: <ul> <li>Navigate the complex landscapes of risks and challenges posed by Generative AI</li> <li>Delve into the revolutionary transformation of the job market in the age of GenAI</li> <li>Understand AI's transformative impact on education, healthcare, and retail</li> <li>Explore the boundless potentials in media, design, banking, coding, and even the legal arena</li> </ul> <p>Ideal for professionals, technophiles, and anyone eager to understand the next big thing in technology, <i>Generative AI In Practice</i> will equip readers with insights on how to implement GenAI, how GenAI is different to traditional AI, and a comprehensive list of generative AI tools available today.
<p>About the Author ix</p> <p>Introduction xi</p> <p><b>Part 1 Setting the Scene for an AI Revolution 1</b></p> <p>1 Unveiling Generative AI: A New Frontier 3</p> <p>2 Tracing the Evolutionary Blueprint of Generative AI 17</p> <p>3 Revolutionizing Societies and Business Ecosystems 29</p> <p>4 Risks and Challenges to Manage 45</p> <p>5 Impact of Generative AI on Jobs 63</p> <p><b>Part 2 Generative AI in Practice 77</b></p> <p>6 A New Dawn in Media and Entertainment 79</p> <p>7 Advertising and Marketing: Bridging Creativity with AI 97</p> <p>8 Reinventing Customer Engagement through Intelligent Systems 109</p> <p>9 Retail Reimagined: The Rise of Virtual Try-ons, AI Shopping Assistants, and More 121</p> <p>10 Personalized Learning: The Future of Education 133</p> <p>11 Healthcare Transformation: From Personalized Advice to Operational Improvements 143</p> <p>12 Video Game Design and Testing: The Generative AI Approach 155</p> <p>13 The Legal Sphere: AI- Assisted Document Creation and Review 165</p> <p>14 Crafting Tomorrow: AI in Design and Development 173</p> <p>15 Banking and Financial Services: AI as a Disruptive Force 189</p> <p>16 Coding and Programming: The AI Revolution 201</p> <p>17 Data Insights: Harnessing the Power of Generative AI 211</p> <p><b>Part 3 Moving Forward with Generative AI 223</b></p> <p>18 Implementing Generative AI: Keys for Success 225</p> <p>19 Glimpses of the Future: Predicting the Trajectory of Generative AI 241</p> <p>Appendix: GenAI Tools 249</p> <p>Index 271</p>
<p> <B>BERNARD MARR </B>is an internationally renowned bestselling author, keynote speaker, and strategic advisor to corporations and governments around the world. Marr is an expert in artificial intelligence as well as wider business and technology trends. He is the founder and leader of Bernard Marr & Co., which advises many of the world’s most well-known companies on digital transformation and business performance.
<p> <B>DISCOVER THE NEXT REVOLUTION IN TECHNOLOGY AND SOCIETY: GENERATIVE ARTIFICIAL INTELLIGENCE </B> <p><i>Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence Is Changing Business and Society </i>is an exciting and inspiring new look at the tectonic impact that generative artificial intelligence (AI) is having on a wide variety of industries as it reshapes the world around us. You’ll explore the capabilities of tools like ChatGPT and Bard that are powered by large language models, and discover why we’ve only just begun to observe what generative AI is capable of. <p>In 19 eye-opening chapters, the author dives deep into the potential, risks, and challenges posed by this cutting-edge tech, explaining everything from AI-aided drug discovery in the biotechnology industry to machine generated and personalized legal advice. He also examines what the future may hold for generative AI as new implementations and use cases are discovered every day. <p>Perfect for business professionals, regulators, technophiles, information technology practitioners, and anyone else with an interest in the intersection of the latest tech, economics, and society, <i>Generative AI in Practice </i>is an indispensable guide for those seeking to understand the next major phase in the evolution of technology.
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